Executive Master of Business Administration (EMBA)

Home > Programs > Executive Master of Business Administration (EMBA)

Executive Master of Business Administration (EMBA)

Overview

The Executive Master of Business Administration (EMBA) is a specialized graduate program designed to prepare impactful leaders across modern business environments. It offers seven focused tracks: General Management, Digital Marketing, Healthcare Management, Business Analytics, Supply Chain & Logistics, Sustainability, and Sports & Entertainment Management. The program follows an integrative, applied approach and is delivered in a flexible format tailored for working professionals. It enhances graduates' readiness for strategic leadership roles and contributes to achieving Saudi Vision 2030 by empowering national talent and strengthening business sector competitiveness.

Mission

An impactful program that develops competitive leadership talents in the field of business through high-quality executive education that fosters critical thinking, bridges knowledge with professional practice, and contributes to the sustainable development of organizations and society through integrated partnerships.

Program Tracks

The program includes seven tracks that meet the needs of professional leaders.

General Track

Provides a comprehensive foundation in business disciplines while enhancing leadership and analytical skills. Designed for professionals seeking a holistic understanding of business environments and challenges. Offers graduates versatile career opportunities across various sectors.

Digital Marketing

Focuses on strategies in digital environments including social media, branding, and analytics. Equips students with the tools to manage effective digital campaigns and build brand presence. Ideal for professionals navigating the rapidly evolving digital marketplace.

Healthcare Management

Prepares leaders to manage healthcare organizations efficiently and with high quality standards. Covers health economics, quality management, and digital transformation in the sector. Tailored for professionals aiming to advance systems and achieve sustainable healthcare delivery.

Business Analytics

Develops expertise in data analysis and evidence-based decision-making. Covers statistics, AI applications, and predictive analytics for business insights. Perfect for professionals turning data into strategic value.

Logistics and Supply Chain Management

Focuses on managing the flow of goods and information from source to consumer. Addresses planning, modeling, and sustainability in supply chain systems. Ideal for those in trade, manufacturing, and transportation sectors.

Sustainability

Enhances understanding of environmental, social, and economic dimensions of business. Trains professionals to design and implement sustainable strategies in organizations. Aligns with governance and corporate responsibility priorities in the green economy era.

Sports & Entertainment Management:

Covers management, finance, and marketing in sports and entertainment industries. Equips students with tools for managing events, brands, and investment portfolios. Serves professionals in clubs, regulatory bodies, and entertainment sectors.

Curricula for the Executive MBA Program with Its Seven Tracks

المقررات العامة (المشتركة) ماجستير إدارة الأعمال التنفيذي – EMBA

Course Code	Course Title	Credit Hours
ACC 510	Financial Accounting	3
ECO 514	Managerial Economics	3
MGT 524	Leadership and Change	3
MGT 530	Business Strategy	3
FIN 512	Corporate Finance	3
MGT 535	Managing Human Capital	3
MKT 532	Marketing Management	3
BUSA 540	Business Analytics & Big Data	3
Total		24

المقررات التخصصية (المسار العام – General)

Course Code	Course Title	Credit Hours
ACC 530	Governance, Ethics and Social Responsibility	3
ACC 520	Managerial Accounting	3
MGT 534	International Business	3
MGT 542	Business Innovation	3
MGT 536	Strategic Organizational Behavior	3
MGT 555	Capstone Project	3
Total		18

المقررات التخصصية (التسويق الرقمي – Digital Marketing)

Course Code	Course Title	Credit Hours
MKT 534	Behavioral Marketing	3
MKT 536	Branding and Marketing Communications	3
MKT 538	Integrated Digital Marketing	3
MKT 540	Social Media Analytics	3
MKT 560	Capstone Project	3
Total		15

المقررات التخصصية (الإدارة الصحية – Healthcare Management)

Course Code	Course Title	Credit Hours
MHM 534	Health Economics & Financing	3
MHM 536	Quality Management at Healthcare Organizations	3
MHM 538	Operations Management at Healthcare Organizations	3
MHM 540	Healthcare Informatics and Analytics	3
MHM 560	Capstone Project	3
Total		15

المقررات التخصصية (تحليل الاعمال – -Business Analytics)

Course Code	Course Title	Credit Hours
BUSA 542	Managing Data in Organizations	3
BUSA 544	Statistical and Data Analysis	3
BUSA 546	Predictive Analytics: Concepts & Applications for Business	3
BUSA 548	Data Science	3
BUSA 560	Capstone Project	3
Total		15

المقررات التخصصية (إدارة اللوجستيات وسلاسل الإمداد – Logistics and Supply Chain Management)

Course Code	Course Title	Credit Hours
LSCM 552	Logistics and Supply chain Processes	3
LSCM 554	Supply Chain Modeling & Design	3
LSCM 556	Manufacturing Planning and Control for Supply Chain Management	3
LSCM 558	Sustainable Supply Chain Management	3
LSCM 560	Capstone Project	3
Total		15

المقررات التخصصية (الاستدامة – Sustainability)

Course Code	Course Title	Credit Hours
SUST 552	Sustainable Business Strategies	3
SUST 554	Environmental Management and Policy	3
SUST 556	Corporate Social Responsibility and Reporting	3
SUST 558	Sustainable Supply Chain Management	3
SUST 560	Capstone Project	3
Total		15

المقررات التخصصية (إدارة الرياضة والترفيه – Sports & Entertainment Management)

Course Code	Course Title	Credit Hours
SEM 552	Strategic Management in Sports & Entertainment	3
SEM 554	Sports & Entertainment Marketing	3
SEM 556	Sports & Entertainment Law	3
SEM 558	Sports & Entertainment Finance & Investment	3
SEM 560	Capstone Project	3
Total		15

Admission Requirements

For more information's →